Nominations now open: Nominate now for the Insight in Fundrasing Awards - closes 6pm Friday 3rd April


You may enter under multiple categories where appropriate.

All fields are mandatory and should there be any blanks,
the application will not be considered by the judging panel.

Best Use of Data and Analysis in Digital Fundraising

Entries in this category will showcase how insight has been used to better engage supporters and generate income through any fundraising that is purely digital or has a significant element of digital in it. Appropriate insight might have been gathered from web analytics, user testing and research, social media, e-commerce and mobile.

Any project where insight has been developed specifically or primarily for digital fundraising. Submissions must demonstrate how analysis enhanced the performance of the digital channel concerned, and how that in turn benefited project performance.

May be entered by any IoF member fundraising organisation (in tandem with their supplier(s) where appropriate). The majority of the project's time span must fall within the calendar year 2019.

Name of entering organisation(s):

Title of campaign / project / initiative:

Project start and finish dates:

Strengths of your entry:
Why should your entry win? Please provide three characteristics or reasons that summarise what sets your digital fundraising insight project apart from the rest of the field. (200 words max).

Objectives/background context:
Describe the circumstances in which the project was initiated. What were the challenges faced by the organisation; what business drivers shaped the resulting goals - and what were those goals? Was it 100% digital, or was digital one element of a multi-channel project? (200 words max).

How was the initiative developed to achieve its objectives? What was smart about the approach to the solution? What issues were encountered and how were they addressed? (300 words max).

Results and insights:
Summarise the key results and insights delivered by the project. Did they conform to expectations and/or targets, and if not, how? What benefits (direct and indirect) were delivered to the organisation by this project? Specifically, what impact did this have on your digital fundraising? Please note that the provision of results is vital for the judging process and must be supplied. If you do not wish specific results to be published, please indicate this. However, please do consider providing measures that can be made public to explain why your project was successful, for example, by indexing etc. (300 words max).

Nomination Summary
Please provide an approved summary of your entry - this summary will be published in the awards ceremony programme if your entry is successful. (100 words max).

Supporting Image Upload
Please attach an image, such as a photo or logo, to illustrate your nomination on the website and printed materials should your entry be successful.
The file should be in JPG, BMP or PNG formats, big enough for use in printed material, but not greater than 2MB in size.
The image file should be titled with the name of your organisation plus the name of the relevant award category.

Upload Supporting Materials
You may attach up to three supporting documents.
The file should be in PDF, DOC, XLS or PPT formats, in total not greater than 2MB in size.

Authenticity Guarantee
I confirm that to the best of my knowledge,
the nomination is legal, decent, honest and truthful.

* Any entry submitted by an agency, consultant or other commercial supplier will be subject to confirmation from the client.

Your Details
Should this entry be short listed,
the nominee will be contacted directly.

Nominee's Details
Your Name Main Contact
Job Title Job Title
Organisation Organisation
Address Address
Postcode Postcode
Email Email
Telephone Telephone

All entry forms must be received by 6pm on Friday 3rd April 2020,
No entries will be accepted after this date.